PeaceProject.ai LLC
This Schedule covers paid advertising, content and strategy. It sits on top of the Common Terms.
Marketing Credit — one unit of content-production work (see "Marketing Credits" below).
PMC / ICP — the positioning and ideal-customer documents we produce at the start; they're the strategic foundation for the work.
Setup-Complete — our written confirmation that your new site is live, DNS is moved, tracking is firing, the CRM is seeded, the first follow-up sequence is built (its SMS component turns on when carrier registration is approved), and ad accounts are configured.
Strategy foundation. PMC and ICP documents; brand voice and positioning; a competitive baseline; a monthly strategy call (30–45 min); a Quarterly Business Review (60–90 min plus a written summary).
Working with businesses like yours. We work with more than one business in the same industry, and we won't pretend otherwise. What we won't do is put two of our own clients into the same auction: we won't run campaigns for another client offering the same service, to the same audience, in the same area, on the same platform, at the same time as yours. Three family-law firms in one building is fine if one targets Beverly Hills, one Calabasas and one Studio City — nobody's costs go up because of us.
Your areas, and expanding them. We'll list the services, areas and platforms we're running for you in your Order Form; while you're with us, those are yours as far as our other clients are concerned. Before you sign we'll tell you which nearby areas are already committed to someone else, so you know your runway. When you want to expand, ask us. Adding a service area, service line or platform takes a signed change order — if the area is free we'll quote the build and any change to your monthly fee, and once it's signed it's yours on the same terms. Exclusivity covers what your Order Form lists, not areas added without one. If it's already committed to another client, we'll tell you straight away rather than quietly under-serving it, and you're free to run that area yourself or through another agency; we won't treat that as a breach of this agreement and we won't charge our management fee on spend we don't manage. We'd rather lose one slice of your budget than have you lose the expansion, or have both our clients bidding each other's costs up.
If we get it wrong. Tell us if you think a collision is happening and we'll fix it — by adjusting the other campaign, not yours, since you were there first.
Paid media. The base fee covers active management of one of: Google Ads, Meta Ads, Microsoft Advertising. Each additional one of those is $750/month. Other channels (TikTok, LinkedIn, Reddit, Pinterest, out-of-home, broadcast, direct mail, programmatic) are quoted separately and aren't eligible for the standard 10% management fee. Management includes campaign build, targeting, keyword research, bidding, budget, conversion setup, ad copy, image-ad creative, and ongoing optimization. Video ad creative isn't included — it's quoted per project.
Content via credits. Image ads, quote cards, blog posts, website edits, new pages, and PPC landing pages are produced through the credits system (rates per Exhibit A).
Strategic advisory. As part of strategy, we advise (in writing, on calls, and in the PMC) on funnel-message consistency, conversion-rate optimization, sales-touchpoint timing, pricing and offer construction, positioning, influencer/affiliate strategy, and retention/reactivation. This is recommendations and frameworks — not training your staff or running your operations for you.
Consultation hours. Two hours per month with your point of contact, beyond the monthly call and QBR. They don't carry over; overflow is $250/hour in 30-minute increments.
Not included: PR and crisis communications; legal/regulatory/compliance review of your products, claims, or content; SEO penalty or manual-action cleanup; direct sales-team training or rep coaching (messaging guidance is included); and day-to-day running of customer service, support, or fulfillment (we can build the CRM workflows; you run them).
Ad management fee. In addition to the base fee, 10% of the portion of monthly ad spend above $6,000, across the platforms eligible under Paid Media.
Marketing Credits. How credits work — what a credit is, what each deliverable costs, the no-carry-over rule, and the $150 overflow rate — is set out in the Marketing Credits section of the Common Terms cited on your Order Form. The number of credits your plan includes each month is stated on your Order Form. Two things specific to this Schedule:
Getting set up. Within 14 days of the start date, we need admin access to the accounts the work runs on: Google (GA4, Tag Manager, Google Ads); Microsoft (Clarity, Microsoft Advertising); Meta (Business Manager, Pixel, Ad Account); and anything else named in your Order Form. You'll get a checklist and one 30-minute setup call.
Prefer we handle it? Tell us and we'll create what we can on your behalf. These fall into two groups, because they behave differently:
Measurement accounts — GA4, Tag Manager, Clarity and similar. We create these in their own account in your name and give you full admin access from day one. In practice they work the same either way: you can see everything, export everything, and nothing is lost when we hand over ownership. Ask any time and we'll transfer them, usually within 30 days, at no charge.
Ad accounts and Meta assets — Google Ads, Microsoft Advertising, and your Meta Ad Account and Pixel. These need to be yours from the start. Two reasons, both in your interest: the payment method on file has to be yours, because we don't advance or finance ad spend; and on some platforms an account created by an agency can't be handed over afterwards at all — on Microsoft Advertising it's permanent, and Meta ad accounts and pixels have no transfer path — so building them anywhere but your own account would cost you the asset. The only part you genuinely can't hand to us is creating the Google Ads, Microsoft Advertising and Meta Business Manager accounts themselves and putting a card on each — set aside about an hour across the three, and we'll sit on a call with you for it if you'd rather. We build everything else inside them.
If setup stalls. If we don't have what we need within 14 days and haven't heard from you, we'll create the measurement accounts ourselves so the project isn't stuck — you get admin access immediately, and ownership whenever you ask. We won't open ad accounts in our name. If those are still outstanding we'll keep building everything else and start advertising once they exist. Monthly fees accrue from the start date either way, and delays on your side move Setup-Complete day-for-day.
If setup stalls on OUR side. If Setup-Complete hasn't happened within 60 days of the Start Date for reasons that aren't yours, your base fee drops to 50% until it does. If it still hasn't happened by day 120, you may end the affected services without any early-termination fee. Delays you cause pause both clocks day-for-day.
Setup-Complete (timeline targets in Exhibit D). Once we certify Setup-Complete in writing, you have 10 business days to object; otherwise it's accepted. Monthly fees accrue from the start date regardless of how fast accounts get set up, and delays you cause push Setup-Complete out day-for-day.
Good marketing is iterative and data-driven: design experiments, track results carefully, refine based on what actually happens. Our AI-augmented systems continuously analyze that data — spotting patterns and opportunities across creative, audiences, traffic, and conversions — and feed it back into strategy, so each experiment makes the next one smarter. Ad spend that doesn't produce an immediate sale isn't "wasted" if it produces data that improves the next decision.
No guaranteed outcomes. We can't and don't guarantee specific results — rankings, traffic, cost-per-lead, lead quality, conversion, ROAS, revenue, or growth. Those depend on things outside our control: your offer and pricing, sales quality, brand credibility, customer service, the market, competition, seasonality, and platform algorithm changes. Marketing amplifies demand for things people want; it can't create demand for things they don't, rescue a poor product-market fit, or substitute for one. If we conclude your offer, pricing, or positioning is fundamentally misaligned with the market, we may recommend changes — but acting on them is your call.
Mutual commitment. We commit to disciplined experimentation, careful tracking, transparent reporting, and honest advice. You commit to timely responses, openness to data-driven changes, and reasonable patience for the process.